Allison Ford

Research Area

Institute for Social Marketing and Health, University Of Stirling


Dr Allison Ford is a Research Fellow at the Institute for Social Marketing and Health. Specialising in qualitative methods, Allison’s research focuses on public health interventions and policy, particularly among vulnerable groups, for tobacco prevention, cessation and harm reduction, alcohol, food and substance use. She currently leads a qualitative work package exploring ambulance clinicians’ experiences of drug-related overdose call-outs in Scotland, the Scottish arm and process evaluation of the SCeTCH study (Smoking Cessation Trial in Centres for the Homeless, and a study exploring young people’s responses to e-cigarettes and emerging nicotine products and their marketing.