Dr Richard Purves


After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) and a PhD at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined the Institute for Social Marketing (ISM) in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol. Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (tobacco, gambling, gaming). His current research interests include the use of alcohol packaging as a communications tool, sports sponsorship by alcohol and gambling companies and health behaviours in online communities.