Problem framing amongst harmful drinkers: effects on behaviour change and ‘early recovery’

First published: 29 March 2019 | Last updated: 21 May 2019

Mr James Morris

James is currently Director of the Alcohol Academy, a social enterprise set up to promote skills and learning development for alcohol roles spanning alcohol strategy delivery to brief intervention skills. This also includes delivery of Alcohol Policy UK, a blog to keep the alcohol field updated with related news and activity, and also run the Alcohol IBA blog. James has been involved in a number of alcohol policy and advisory groups for the Department of Health and other bodies such as the World Health Organization (WHO).

James is also a PhD student at London Southbank University researching the effect of problem framing (i.e beliefs about alcohol problems) on harmful drinker’s self-appraisal of their drinking and its effect on recovery mechanisms. He is also regular speaker for alcohol events and media features and is a committee member for a charity focussing on the development of new ideas in alcohol treatment and interventions (


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